Long, long ago in 2004, two Yorkshiremen decided to start a bespoke jewellery workshop in North Leeds. 20 years later, it’s time to see how they’re getting on and learn a bit more about their journey…
How and when did you meet? Do you remember your first impressions of each other?
Tim: We first met in 1990… Which is crazy to think about. Gary was leaving his old job at another jewellers and I was just starting there so we had only worked with each other for a short while. We got on straight away! I remember thinking he was a class guy, always up for a laugh. We stayed in touch through mutual friends and got to know one another over a few pints.
Gary: We were both working at another jewellers for a while but I was due to leave shortly after Tim started. Tim was always super friendly and fun and I remember clearly that he loved his rugby! Thankfully we stayed in touch and shared a few good nights out together… and here we are.
Tim (left) and Gary starting out their careers in jewellery
what made you decide that making jewellery was the right career move for you?
Tim: As soon as I started in the jewellery industry at age 16 I knew it was for me and I feel very lucky to be able to say that. It's not easy finding your passion, let alone straight out of school. It’s also just a great industry to be a part of if you’re looking to do something creative. I wasn’t particularly jewellery-obsessed when I was younger, but always loved working with my hands and fixing things.
Gary: At high school, I always really enjoyed the metal and woodwork lessons and I really appreciated the creative process behind making something that functions! Because I enjoyed it so much, I excelled in it, so that’s what inspired me to look into the jewellery industry. I would always advise people to stick to what they enjoy if you can.
Were there any obstacles you faced which often come with starting a business?
Tim: The beginning of any business venture is always going to be difficult, but all good things come to those that never give up! It was myself and Michael Dransfield who set Form up in the very beginning, before he moved to Australia. Finding the premises was probably the biggest hurdle as we came across some complications, but it was all worth it in the end.
Gary: I wasn’t at the very beginning, Tim initially set the business up with Michael and then reached out to me a few years later. So luckily for me everything had already been established and when I was asked to join I knew I would fit right in. I guess establishing that initial customer base can be quite challenging though, you really have to put yourself out there.
Michael (left) and Tim and the Yorkshire Brides awards in 2007
What would you say has kept Form going all these years?
Tim: Starting Form with 16 years experience in the jewellery trade was so beneficial, working in the different aspects of manufacturing and also high end retail showed the different ‘facets’ of the trade and what’s needed to meet the different requirements for different customers. Ultimately it comes down to having a passion for ensuring each piece of fine jewellery is made to the highest standards and in turn providing the best customer service possible. You also have to be prepared to put in the work and do the long hours and weekend shifts. I think the special thing about Form is that our clients come to us to create something so sentimental and something that will last a lifetime, therefore it’s important to us that their bespoke experience is memorable and personable. We’re really fortunate that we get lots of recommendations between family members, friends and work colleagues and have a lot of returning clients which means we get to know their story and make connections, that’s what it’s all about.
Gary: As a business owner you have to set your own goals and be the decision maker, which is easier said than done! It takes practice and perseverance. I will say that I do think our craftsmanship is something that has kept Form going. We take a lot of pride in our work and I think that shines through in our jewellery and gives us that unique edge.
In the 20 years of business, what have been some of your highlights?
Tim: There’s been a fair few! Moving to Chapel Allerton in 2005 and then to our new current premises in 2018. Our first commission back in 2004, Gary starting in 2011, celebrating 10 years of business in 2014, and of course our 20 year anniversary this year! We’ve had some pretty great staff do’s and Christmas parties too, it’s been an amazing journey & lot of fun. Also looking to the future is such an exciting prospect, there’s always new challenges and new amazing designs to create.
Gary: Building our very own premises is something I'll always be proud of. When we bought the building, it was actually two flats that we had to convert into a workshop and showroom. We overcame the pandemic which of course wasn’t easy but times were hard for everyone. Winning numerous awards over the years, and being able to start our side business. Just generally watching the business grow and evolve has been my personal highlight!
Tim and Gary celebrating the launch of their side business, Jeweller’s Loupe, in 2020
What piece of advice would you give to other small business owners?
Tim: There is always an element of risk involved, so you have to be prepared to try and try again. There is no failure except in no longer trying. You have to have a good understanding of all the different aspects of the trade and your business, it’s not really something you can just wing if you want it to work. Care about the product you produce and understand your audience and their needs. Expect to work those crazy hours and try to remember how fortunate you are to be able to do so!
Gary: I would say find your passion and run with it. Do your research and don’t be afraid to ask for help from those around you. Networking is key! Saying that, also remember to start small just to get your feet off the ground, don’t borrow anything you don’t think you’ll be able to repay, you could end up in trouble.
In your own words, why have you chosen to do a series of giveaways to celebrate your anniversary?
Tim: Obviously we’re incredibly excited to be able to celebrate such a milestone, so we thought we’d like to get everyone involved in our excitement. It’s a great way to bring people together and give back to our clients and community that has supported us for so long!
Gary: We’re really proud of how far we have come and what we have achieved over the last 20 years. We feel like this needs to be shared and shouted about with those that support us. It’s also a chance to say we don’t take any of it for granted, every bit of support is appreciated whether it’s a Google review or recommending us to a friend - it means the world.
Keep an eye on their giveaways via their Instagram.
Anything else you would like to mention?
Tim: We’ve been lucky enough to create jewellery for people all over the world, even as far as Australia & Singapore! Of course our main clientele are Leeds based, so we owe it to this city full of wonderful people for keeping us going. We couldn’t be more grateful. Also a huge thank you to my wife Jo, I couldn’t have done this without her!!
Gary: Nope…. Just kidding. We look forward to making amazing fine jewellery for many more years to come and I would just like to say a huge thank you to everyone who has taken part in our 20 year anniversary celebrations so far!
If you would like to wish Form a happy birthday then please do! You can contact us via the social media links below or email us directly here.